DTK expands business reach in Saudi Arabia
Saudi Systems Corporation is DTK's distributor in the Kingdom

ameinfo.com, October 16, 2003

RIYADH – DTK Computer Middle East – a leading manufacturer of personal computers, notebooks and servers – is taking steps to continue increasing its market share in the Kingdom of Saudi Arabia.

The company, which has its regional headquarters in Dubai, plans to open an office in Saudi Arabia in the next year. DTK's investment in establishing a full-time physical presence in the Kingdom will bolster market share by more than 10 percent during the first year of its operations.

'To keep ahead of the game in the Middle East technology sector, companies need to respond quickly to the demands of the market,' said Nimar Al Attal, managing director, DTK Computer Middle East.

'With a strong customer-base that consists of some of the Kingdom's leading government and educational institutions, we are accustomed to providing quality innovations. Providing the highest standard of pre-sale and after-sale service, in addition to comprehensive training, are just a few of the methods we employ to bolster our position in the market.' said Samer Atassi, sales manager, DTK Computer Middle East.

Organizations in Saudi Arabia that have already deployed DTK technology on a large scale include General Organization for Technical Education and Vocational Training (GOTEVOT), King Saud University - Riyadh, King Saud University - Qassim, Saudi Telecommunication Co. (STC).

With the support of strong in-country partners, DTK has made a long-lasting impression on many of the Kingdom's key education and government decision-makers.

DTK's distributor in Saudi Arabia, Saudi Systems Corporation, has been integral to the company's development throughout the Kingdom.

Mamoon Najm, Saudi Systems Corporation's executive president, explained: 'Saudi Systems Corporation has long been a major supplier of IT products in the Kingdom. As a result, we have been able to establish strong and trusting relationships with a wide variety of influential customers.'

Established in 1990, the Saudi Systems Corporation team has more than 400 years of combined professional experience. 'Our commitment to Saudi Arabia is to transfer technology and to do this we have to build business relationships with the industry's world leaders. By working with DTK, we are one step closer to achieving our goal in the Kingdom,' said Ashraf Serri, DTK and office automation sales manager, Saudi Systems Corporation.

DTK is making headway in the Kingdom's small and medium size business and education sectors by offering reasonably priced e-solutions. The e-solutions from DTK are being promoted in Saudi Arabia by Saudi Computer Doctor.

'Our team at Saudi Computer Doctor has had great success with DTK's e-solutions which reduce the total cost of ownership for the customer,' said Saad Al Saif, general manager, Saudi Computer Doctors.

With a large portion of DTK's business in Saudi Arabia coming from leading government and educational organizations, the company recognizes the importance of investing in training seminars.

Al Attal added: 'Training is essential in assisting our customers to realize the full value of new technology, increase productivity, and accelerate return on investment. This is why we select our leading experts to conduct training sessions in Saudi Arabia. Our training program is one way that we differentiate ourselves in the market.'
About DTK Computer

DTK, a leading global brand, is a registered trademark of DTK Computer, Inc USA. Founded in 1981 on the principles of commitment to quality, reliability and product innovation, DTK has been dedicated to design, develop, manufacture, and market microcomputer products with cutting-edge technologies. The consistency of DTK's market orientation has allowed the company to become one of the leading system manufacturers in the industry.

Recognizing the need for a flexible, yet practical system solution for its customers, DTK introduced its pioneering Barebone® system in 1988, which made DTK one of the largest manufacturers of motherboards and Barebone® systems in the world.

DTK Computer has been making headline news in the information technology industry for almost two decades. It is one of the leading manufacturers of desktops, notebooks, feature rich NT workstation, and state of the art NT servers. All of DTK systems can be custom configured with a wide selection of quality, high-performing components and peripherals to build the ideal systems that deliver reliability and price/performance for the business computing environment or the home office. #